Mindscape Communications New Answers for New Times™

Mar 2013

"So Which Social Media Should We Use?"

That's a question I've heard asked directly in client conferences, as well as informal gatherings with friends. My answer: it depends.

Admittedly, this is not the answer most hope to hear, especially from an experienced marketer such as yours truly. But it's the correct answer.

Because when it comes to which social media networks are the best and "right ones," it truly depends upon your business goals, your audience, your personnel and budget resources. Figure out what
those are and you will be headed in the right direction. Then, determine who uses each of the social media networks. For example, a very high percentage of the users of Pinterest (at the present time…which is always the proviso) are female. If you're marketing your products or services primarily or entirely toward women, developing a strategy for using Pinterest as part of your marketing mix would be a good idea. A review of each of the top social media networks relative to your target audience will help determine your options.

Yes, it takes time to research, analyze and create a strategy that will have the best chances of success. There are a lot of moving parts in a marketing mix and even more so in a social media plan. Getting them all working together is key.

If you'd like to know more about how social media can benefit your business, or if you need help with any of your marketing communications activities, we can help. Call us or shoot us an email. Let's start the conversation.

-- GSM